We have a point. Really. We’re even going to tell you what it is. Promise. But first we have to ask you a few questions.
First, what does this mean?
Did you say “splat”? “Painting is fun?” “Dogs are nice”? “Pizza”?
Nice try! We’ll give you another one. Can you read this?
Still confused? Fair enough. Pretty sure this will help…
Good reading. Engage!
And the point of this exercise is…
All of us in the marketing, PR and the content creation world know to be on the lookout for our own jargon, acronyms, buzzwords, and other gobbledygook words. But even those of us with the best intentions sometimes forget that our audience doesn’t have the key.
Make sure you don’t use symbols (words, phrases, acronyms, even graphics) unless the target audience is already familiar with them. Take time to really think about your audience—the people who will consume your website, enewsletter, news release or other assets—and read with them in mind. If you’re having trouble, ask your friend or brother or grandmother to read it and confirm that it makes sense to an outsider.