In today’s marketing climate—with the growth of visual storytelling and content creation and social media and lions and tigers and bears—brands are called on to create and share more branded content than ever before. And given the fact that we’re all bombarded with so much information, all the time and everywhere, ensuring your brand looks good and stands out from the clutter is a must.
But of all the various kinds of content brands produce—newsletters and annual reports and powerpoint presentations, oh my—for many brands, one assets stands at the top of the heap, communicating your branding and messaging more frequently, effectively and dynamically than other assets: your website.
Creating a new website can be a colossal task, with a multitude of paths to choose from and frequent competing priorities. Ending up with a product you’re proud of and that looks and functions in engaging ways is critical. Having swam these troubled waters many times, we’ve learned a few tricks to help make creating a site less painful and ensure you end up with your dream site.
Check out our VP of Marketing, Dr. Malayna Evans, share her thoughts on key to-do’s to keep in mind before you jump in.
In the mood for a spoiler alert?
Key take-aways are…
Organize intuitively and highlight calls-to-action
Looks count – make it look good
Incorporate engaging content and keep it fresh and multimedia and social friendly
Use appropriate and consistent brand voice (and incorporate keywords for SEO)
Be device sensitive
Check design and interactive elements
Timing matters so make sure you’re not forcing folks to wait too long to load pages and elements
Edit, edit, edit – a small, exceptional site is better than a big, boring one