“Show, don’t tell.” It’s classic storytelling advice and imperative in today’s digital marketing climate.
Successful brands have long understood that forging an emotional connection with an audience pays off. Increasingly, visual storytelling plays a role in forging these connections, making a brand story more personal. Why? Because visual storytelling increases engagement, explains and summarized complex information, speeds up comprehension and, done well, tugs the heartstrings and motivates actions.
But as more brands make the move towards content marketing, there’s more clutter. It’s increasingly difficult to prompt an audience to read past a headline: Everyone is busy, marketing is noisy, and the Internet is chock-full of information. Standing out is hard! Content that connects must be multimedia, interactive and social-friendly. It must also follow the tried and true formula for good storytelling, which includes developed characters and an advancing plot that moves from conflict to resolution.
The good news is that our brains are designed to connect with compelling stories. A good story can change the way people think about, and behave towards, your brand. That’s why 92% of consumers want brands to make ads that feel like stories! Add to that the fact that our brains process images 60 times faster than words… well, you can see why “show, don’t tell” is the motto of the moment.
With that in mind, below are 15 visual storytelling tactics we think will be employed by smart brands in the coming year to tell their stories and connect with their audiences.
2 Illustrated Videos
3 Interactive Games
6 Motion Graphics
7 Digital Annual Reports
8 Animated GIFs
9 Social Media Wikis
10 Animated maps
13 Pinterest Boards
14 Vine Videos
15 Interactive Landing Page