Email continues to be an essential channel for organizations large and small. Wondering if email is still a powerful tool? Fair enough. Consider just three stats:
- Every dollar spent on email returns an average of $28.50. 1
- More than half of businesses generate 10% of their sales through email marketing. 2
- Customers prefer email for promotional messages from companies they’ve granted permission to hear from over all other channels. 3
Convinced? Great. So you might also agree that making the most of every email is a must.
That’s where a handy-dandy checklist comes in.
We’re email geeks. We have not-so-heated debates about preheaders and maximizing for mobile and optimizing rendering. We work through these pesky issues so that our clients don’t have to. Here’s a helpful checklist that keeps our team focused on email best practices. Download, share or forward as you like. We hope it’s helpful!