May 23, 2017
Powerlines
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7 reasons your email open rates arenŐt as high as you want them to be
As proud email geeks, we spend a lot of hours working with clients to drive engagement through email. Open rates are, in some regards, a flawed metric: did you know, for example, that you can’t track folks who don’t view images or click anything? But they are still, warts and all, a terrific way to set brand benchmarks so you can gauge engagement across projects and pinpoint what is, and isn’t, working in your campaigns. Again and again, we see similar problems that stop email opens from growing. Check out our infographic of the seven main reasons your email open rates aren’t as high as you want them to be.

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We hope this is helpful. Contact us if you have questions about email, or check out our other email resources here.
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PWR Make-over vol. 1
Email is crazy effective when done right
"I prefer e-mail newsletters with links to online stories/media room for more details."

Anonymous journalist, PWR’s 2017 survey
 
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Click here to download PWR’s whitepaper: Design Thinking for better visual storytelling
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