June 6, 2017
Powerlines
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Zooming in on tactics
Fleshing out a great strategy is a must for marketing and communications pros, but even the most brilliant plan won’t work unless it’s well executed. We work on executing projects ranging from digital news releases to e-newsletters, from websites to infographics, and from videos to annual reports.

Over the years, we’ve shared our thoughts and tips on how to best execute these tactics. In today’s Powerlines, we wanted to highlight a few of these tactical resources – we hope you’ll find them useful.

examplesHere’s our best advice for crafting and sharing our effective news releases.

Here, we share thoughts on how to make the most of your brand e-newsletters.

Here are top tips for crafting exceptional annual reports.

Here are our tips for creating a media friendly microsite.
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Here is our step-by-step guide to illustrated video.

We are dedicated to combining innovative strategies with effective tactical execution. Reach out if you need help with your next project.

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Email is crazy effective when done right
"The secret of success is to do the common thing uncommonly well."

John D. Rockefeller Jr.
 
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For thoughts on getting started on a content marketing strategy, see our whitepaper.
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