June 20, 2017
Powerlines
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5 attributes of great content
Great content drives engagement, brand lift, ROI and even budget shares like never before. Why? Because it works. People are increasingly turning away from interruptive advertising and turning towards informative and entertaining content. The PWR team has shard our thoughts on the value of great content many times before, but in today’s Powerlines we share 5 attributes of great content, infographic style.
 
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Download, share and pass it along. And if you’re looking to bounce around ideas for your next piece of branded content, reach out.
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PWR Make-over vol. 1
 
“8-12 pieces of branded content are consumed by B-2-B decision makers before they decide to do business with an organization."

– Source: The Grand Guide to B2B Content Marketing
 
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Project Spotlight Resources
Join our veep, Dr. Malayna Evans, and PRSA this week in Chicago for a seminar on Visual Content & Media Relations
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