January 31, 2017
Powerlines
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Journalists speak out
2017 journalists survey whitepaper
Here at PWR, we work with communications teams every day to craft engaging, highly functional, journalist-facing content. So understanding the needs of the media is a must for us. In order to best align our work with the habits, needs and preferences of the media, we surveyed over 200 reporters from all beats and regions again this year—for the tenth year in a row. Download our whitepaper below to learn more about what they told us about news release preferences, social media usage, communicating with PR pros and more.

2017 Journalist Survey Whitepaper

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PWR Make-over vol. 1
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“I prefer to get releases via email. I prefer quotable content, low res images, embeddable videos and relevant social media information.

–Anonymous journalist in PWR’s 2017 survey
 
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Project Spotlight Resources
Want more media relations resources like this? Check out PWR’s media relations resource center loaded with whitepapers, infographics, videos and more for PR pros.
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Beauty of News Releases Email Tips
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