February 14, 2017
Powerlines
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Food for thought –
10 Content Marketing Stats
worth noting
Here are a few stats and facts from across the web to get your little grey cells working (and yes, we did just quote the great Hercule Poirot!)

  1. 72% of marketers are producing significantly more content than they did a year ago. (Source: CMI)

  2. Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

  3. Blog content is getting more visual and longer. The average blog post is up about 19%, approximately 1,050 words in length. (Source: Orbit Media Studios)

  4. Content marketing costs 62% less than outbound marketing and generates more than 3x as many leads. (Source: Content Marketing Institute)

  5. Video in an email leads to 200-300% increase in click-through rate. (Source: Hubspot)

  6. About 53% of emails are opened on mobile devices. (Source: Campaign Monitor)

  7. The demand for infographics has increased 800% in the past year (Source: Unbounce)

  8. 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)

  9. Almost 60% of marketers reuse content two to five times. They generate “snackable” content based on assets. (Source: LookBookHQ)

  10. Email delivers the highest ROI. For every $1 spent, email gives back a whopping $38 in ROI, and offers the broadest reach (Source: CampaignMonitor).

 
 
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PWR Make-over vol. 1
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"Seventy-three percent of journalists say they’re more likely to turn a news release into a story if the release includes transferable images."

–PWR New Media 2017 Survey of Journalists
 
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