April 25, 2017
Powerlines
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Do I Really Have to Do This Content Thing? A Flowchart
With all the buzz about “content, content, content,” do you ever just ask yourself if you really need to do this whole content thing? If so, it’s your lucky day. PWR has put together this handy flowchart to answer your question.

Feel free to download it, forward it, pin it, tweet it or share it on Facebook and beyond. And as always, send us your content thoughts—it is one of our favorite topics after all.

Click here to view the full-size version of PWR’s flowchart. And if you learn that you’re a content yes, don’t forget to download our handy branded content checklist here.

View this Content Flowchart!
View this Content Flowchart!

VIEW FLOW CHART

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PWR Make-over vol. 1
 
“I prefer to get releases via email.
I prefer quotable content, low res images, embeddable videos and relevant social media information."

–Anonymous journalist in PWR’s 2017 survey
 
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Project Spotlight Resources
Want more media relations resources like this? Check out PWR’s media relations resource center loaded with whitepapers, infographics, videos and more for PR pros.
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Beauty of News Releases Interactive Content
Interactive content drives success. Find out more here.
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Beauty of News Releases Email Tips
Looking for some tips from email insiders? Read our 10 tips here.
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