October 4, 2016
PWR’s Resource Center – Food for Thought
Whether you’re into media relations, content strategies and tactics, or visual storytelling, PWR’s Resource Center is loaded with infographics, whitepapers, slideshows and more. We’ve dropped a few of our faves below—feel free to peruse and share. Can't find what you’re looking for? Send us your thoughts. We’re always working on new content designed to share our thoughts and knowledge with our valued friends like you.

Resource Center

Media Relations

Media Relations best practices is one of our favorite topics. Our annual journalist surveys are handy resources for PR pros wondering about journalists’ news release preferences, social media usage and more. And we’re full of ideas for improving your digital media relations efforts. Here are three media relations assets we think you PR pros might find useful…

• How to Make Journalists Happy & Earn More Positive Coverage Doing It – A Whitepaper

5 Ways to Add Sizzle to Your PR Pitch
Add Sizzle to your PR Pitch

Anatomy of a Rock Star News Release

Content Marketing Strategies & Tactics

We are equally geeked out about content marketing strategies and tactics. No matter who your audience is, using content to share your expertise, thought leadership and humor is a great way to grow relationships online. Here are a few of our favorite pieces of content on content…because irony is fun!

Mapping Out a Content Strategy – A Whitepaper

Mapping Out Content Whitepaper

Do I Really Have to Do this Content Thing – A Flowchart

Metrics that Matter

Visual Storytelling

As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Using visuals to tell your brand story is a must so check out these resources designed to help you think through how to tell your visual brand story in ways that connect emotionally with your target audience…

Design Thinking for Better Visual Storytelling – A Whitepaper

Design Thinking Whitepaper

Visual Storytelling – A Checklist

Why Visual Storytelling is a Must for Any Brand

We hope these resources are handy. Want more? Follow PWR on Facebook, Twitter and LinkedIn—we always enjoy getting to know our friends better! 

Food for Thought - Four PWR Whitepapers for our Favorite Folks
Food for Thought - Four PWR Whitepapers for our Favorite Folks

“Design is not just what it looks like and feels like. Design is how it works.”

– Steve Jobs
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Project Spotlight Project Spotlight
Check out this media-facing microsite, designed for Cruise Lines International Association, loaded with releases, images, infographics and more. 
Beauty of News Releases The Beauty of Releases
Check out PWR’s video on the beauty of a great news release.

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