May 24, 2016
10 Marketing Communications Stats We Love
We’re a creative group, but we also realize that metrics matter and understanding the numbers can help you craft a more effective marcom strategy. So today we’re offering up a little food for thought with some of our favorite marcom stats from around the web.
  1. 74% of readers trust educational content from a brand—as long as it doesn’t push a sale. (Kentico)

  2. A large majority of U.S. adults—72%—prefer communication with companies to happen through email. (MarketingSherpa)
  3. 72% prefer email communication

  4. Most B2B decision makers consume 8-12 pieces of a brand’s content before deciding to do business with the brand. (Oracle)

  5. 67% of B2C companies say newsletters are effective at driving ROI. (MarketingProfs)

  6. 75% of marketers generated positive returns from content marketing. (AdAge)

  7. Email is the most effective digital marketing tactic for B2B marketers, with 31% saying it has the biggest impact on revenue. (MarketingProfs)

  8. Direct marketers say email has the highest ROI of any marketing tactic. Mobile falls near the bottom of the list, however, below direct mail and just ahead of paid search advertising. (TNW News)

  9. Marketers who publish a blog are 13x more likely to generate ROI. (Hubspot)

  10. Content with relevant images gets 94% more views than content without relevant images. (Kissmetrics)

  11. 94% more views with relevant images

  12. Email is viewed as the most effective digital marketing tactic for customer retention purposes. But while 56% of marketers viewed email as an effective retention tactic, just 8% said the same for mobile advertising. (TNW News)
Stats and facts like these help the PWR team stay focused on the things that matter most. We hope you found them useful and look forward to sharing more in future issues of Powerlines.

Email is crazy effective when done right
Email is crazy effective when done right

“91% of journalists prefer to receive releases via email.”

– PWR New Media 2016 Journalist Survey
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