June 7, 2016
Powerlines
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Food for thought—
four PWR whitepapers for our favorite folks (like you!)
The PWR team enjoys working with clients on all sorts of content and have learned a few things over the years. To share our most important learnings, we’ve put together a few whitepapers for your reading enjoyment. Feel free to peruse, download and share.

Design Thinking for Marketing Communications Professionals
We are huge fans of Design Thinking processes. Combining the creative practices of good designers with analytical business tools is a useful framework for marketing communications pros to keep in mind as they craft stories and branded content to drive messages and organizational value. Check out our whitepaper on the topic here.

Design Thinking Whitepaper
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Mapping Out a Content Strategy to Drive Success
Crafting and sharing content that connects is a challenge we love to tackle. Check out our whitepaper for our top ten tips for crafting and executing a solid content strategy.

Mapping Out Content Whitepaper
DOWNLOAD WHITEPAPER

How to Make Journalists Happy & Earn More Positive Coverage Doing It
We recently asked 223 journalists about their news release preferences, social media usage, how often they want to hear from PR folks, how they use mobile, and more. We have oodles and scads of useful info for your reading delight. Check out our whitepaper.

How to Make Journalists Happy Whitepaper
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100 Weird Things We Know
Did you know that rounded corners drive higher engagement? Or that the letter E is the most used letter in the alphabet? Or that Tolkein drew Middle Earth before writing Lord of the Rings? Oddly enough, we do. Check out our list of 100 Weird Things We Know in this whitepaper.

100 Weird Things Whitepaper
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Food for Thought - Four PWR Whitepapers for our Favorite Folks
Food for Thought - Four PWR Whitepapers for our Favorite Folks

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

– Maya Angelou
 
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Project Spotlight Project Spotlight
Check out this recent New Media Release the PWR team designed and developed for HOTSHOTS, loaded with media-friendly, transferable content.
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