Did you know that 91% of journalists prefer to receive news releases via email? Or that 74% say they’re more likely to cover a story if a release hands them easy access to downloadable images? Or that 84% say they want to hear from PR professionals, even those they don’t know?
Recently, the team at PWR asked over 220 journalists about their news release preference, research habits, social media usage and more. Check out this infographic and find out what we learned.