Design Thinking is widely knows as a creative problem-solving tool and value-creation process. The value of Design Thinking—a term coined by IDEO’s David Kelly—has long been recognized by large corporations and universities. Big business embraced it because it enabled them to respond more quickly to changes in trends and consumer behavior and prestigious business schools have long been bragging of their Design Thinking orientation and training.
Because Design Thinking processes are so adept at combining the creative practices of good designers with analytical business tools, it’s a useful framework for marketing communications pros to keep in mind as they craft stories and branded content to drive messages and organizational value.
We’re fans of the process at PWR (indeed, some of you have been part of our crazy brainstorming sessions) so we wanted to put together a few thoughts to share with our subscribers. Check out this whitepaper on how Design Thinking can help you dig deeper.