There’s little doubt that Bill Gates was right when he said, “Content is king.” But Maya Angelou was equally correct when she quipped that “Content is of great importance, but we must not underestimate the value of style.” Jumping into content marketing is as essential as it is confusing. Ideas, advice and thoughts on how to best create and share content well are so abundant it sometimes feels like too much of a good thing.
To simplify it a bit, we’ve boiled our thoughts on content marketing down to a mere 99 words—the most essential things to keep in mind for a successful content marketing strategy. Think we missed anything? Share your thoughts—we’re always happy to hear from you.