Yes, we all know online content is important. There are a million reasons this is true. One key reason is that the traditional one-to-many marketing messages are now being augmented by many-to-many strategies. In other words, brands are moving beyond communicating to consumers through traditional mediums such as radio, TV and print and are now also reaching consumers via social media and other online platforms. Consumers are now passing those messages, and their own opinions about brands, on to other consumers.
Put more simply, audiences have big giant megaphones and what they say about a brand is increasingly as important as what brands say about themselves.
So with that in mind, we want to offer up 10 tips for maximizing your online content. See below to listen to a quick webinar from our Dr. Malayna Evans, VP of Marketing & Biz Dev. Or, if you’re in the mood for a spoiler alert, scroll down for a quick overview of our top 10.
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Slideshow Recap: 10 tips for maximizing your online content
(Visual) Stories Move People
Repurpose, Reuse and Re-share
Empowerment is a Good Thing
Metrics are Good. Engagement is Better.